Effectiveness is distinguished from efficacy in that efficacy deals with the performance of a drug
product as measured by clinical trials before a new drug is approved.

Effectiveness concerns the performance of the drug product under real life conditions and has
a post-market focus. Real life conditions such as the patient's characteristics, site of care,
dosing, and therapy adherence may affect drug safety and benefits.

Let Coram Clinical Trials help you get a better understanding of the therapeutic value of
your drug through:

• Post-marketing surveillance: purpose is to keep track of the use of the product and
  any associated adverse effect signals
• Pharmaco-epidemiologic studies: investigate potential drug concerns derived
  from the pre-marketing studies, adverse effect reporting, and surveillance studies